arrow_circle_right Expertise
AdTech & MarTech
Gain a competitive advantage with custom-built programmatic advertising, real-time bidding (RTB), and digital marketing software.
arrow_circle_right ABOUT SPYROSOFT ADTECH
Leaders in AdTech & MarTech development
Spyrosoft AdTech specialises in designing and building custom advertising and marketing software solutions.
Backed by 1,900+ technical and business professionals, Spyrosoft AdTech combines the software engineering powerhouse from the Spyrosoft Group with the specialised skills and domain knowledge from AdTech & MarTech development veterans.
arrow_circle_right Services
Our AdTech & MarTech development services
Technical consulting
Custom software development
Maintenance & support
Technical consulting
We help companies navigate the complex world of AdTech and MarTech with expert technical consulting.
Our team combines deep industry knowledge with hands-on engineering expertise to provide clear, actionable guidance at every stage of your project.
Whether you’re evaluating new technologies, modernising existing platforms, or designing entirely new solutions, we act as a trusted advisor who understands both the business and technical challenges you face.
Custom software development
We design and build AdTech and MarTech solutions tailored to your unique business needs.
Unlike off-the-shelf platforms, custom-built software gives you full control over the tech and features, flexibility, and a competitive edge.
With deep expertise in programmatic advertising and marketing technology, we help you create platforms that are scalable, reliable, and aligned with your long-term vision.
Maintenance & support
We can provide ongoing maintenance and support services to ensure your AdTech and MarTech platforms continue to deliver value long after launch.
Our proactive approach helps prevent downtime, minimise risk, and keep your systems running smoothly as your business and technology evolve.
The AdTech & MarTech platforms we can build
The AdTech platforms we can build
- Ad servers
- Ad networks
- Self-serve ad platforms
- Demand-side platforms (DSPs)
- Supply-side platforms (SSPs)
- Ad exchanges
- Bidders
- Retail media networks (RMNs)
- Header bidding technology
The MarTech platforms we can build
- Analytics tools
- Consent management platforms (CMPs)
- Tag management systems
- Personalisation engines
- Attribution platforms
- Marketing automation platforms
The data platforms we can build
- Data management platforms (DMPs)
- Customer data platforms (CDPs)
- Data clean rooms
- Data lakes
- Reporting dashboards
- Event-tracking & data collection tools
AdTech & MarTech development + AI engineering
Together with Spyrosoft’s internal AI engineering team, we can design and develop a range of AdTech & MarTech platforms that incorporate:
- AI agents for media planning, campaign creation and reporting
- GenAI image and video creation
- Bid optimisation
- Performance and budget prediction
arrow_circle_right INDUSTRY EXPERTISE
The industries our clients operate in
Media & entertainment
Retail & ecommerce
Financial Services
Telecommunications
arrow_circle_right USE CASES
What you can do with custom AdTech & MarTech development
Expand your tech offering
Replace existing third-party tools
Improve your AdTech & MarTech stack
Expand your tech offering
Expand your technology offering with custom-built AdTech and MarTech solutions tailored to your business goals.
Whether you’re launching a new platform or building tools to support your clients’ advertising and marketing strategies, we can design and develop scalable, high-performance software that gives you a competitive edge.
Replace existing third-party tools
Existing third-party tools allow you to quickly build and launch an advertising business.
However, there comes a time when every company will explore building their own custom AdTech or MarTech platform to reduce fees, gain control over the tech and product roadmap, and gain a competitive advantage.
Improve your AdTech & MarTech stack
Enhance your existing AdTech and MarTech stack by building new components that improve performance, scalability, and functionality.
Whether you need to integrate your tech with new supply, demand and data sources, add custom targeting logic, upgrade your reporting capabilities, or improve workflow automation, we can develop custom solutions that fit seamlessly into your AdTech & MarTech stack.
arrow_circle_right WHY US?
Why choose Spyrosoft AdTech as your development partner?
We were founded by AdTech & MarTech development veterans
We have 16+ years of AdTech & MarTech development experience
We have specialist skills and domain knowledge
We have access to 1,900 technical and business professionals
You own 100% of the software & IP we build for you
We focus on incremental development to increase success
arrow_circle_right Our team
Meet our expert
As the Business Unit Director, I work closely with AdTech and MarTech companies, publishers, media & entertainment companies, retailers and telcos to identify opportunities for growth through custom software development.
With over 6.5 years of industry experience, I help clients navigate the complex AdTech, MarTech and programmatic advertising ecosystems to solve complex business problems.