Media & entertainment

We develop media businesses through innovative technological solutions. Our holistic approach combines consultancy with flexible software services to meet the needs of today’s audiences.

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arrow_circle_right Our clients

They’ve trusted us

arrow_circle_right ABOUT SPYROSOFT BSG

Comprehensive services for media companies

We understand the intricacies and nuances of the industry, allowing us to create solutions designed for long-term success. Through clear communication and close collaboration, we turn obstacles into opportunities for long-term success.

arrow_circle_right SERVICES

How can we help you?

Business professionals analyzing data on a tablet and documents – broadcasters insights and OTT strategy planning

Media consulting

Our media consultancy supports companies in keeping up with fast-changing trends and new technologies. We aim to help businesses stay competitive and grow while also being more efficient, saving money, and keeping their audiences engaged.

We offer expert guidance to optimise content delivery, improve monetisation strategies, and implement scalable solutions that drive long-term success.

Woman eating popcorn while watching TV – user enjoying on-demand streaming content at home

Connected TV App Framework

Using our CTV App Framework, we can create engaging apps for a variety of connected TV devices, as well as web and mobile platforms. Our development process is quick and flexible, allowing us to build customised apps.

With our deep knowledge of app certification processes, we ensure that your applications meet industry standards across multiple platforms, while our streamlined approach accelerates development, resulting in faster time-to-market without compromising quality.

Comprehensive OTT Managed Services

Managed services are designed to support media businesses offering a streamlined, end-to-end solution. We can take full responsibility for the whole process: expert consultation, rapid team formation, OTT platform development, and continuous support.

This approach allows you to focus on your core business while we manage the complexities, ensuring reduced operational costs and providing access to top industry expertise.

POIS

We deliver a powerful head-end ad management solution that puts real-time control directly at the source of your broadcast signal. POIS enables broadcasters to insert, replace, or remove ads instantly – during live events or scheduled programming – without relying on downstream systems.

Designed for precision and flexibility, the platform supports standards like SCTE-35 and ESAM, making targeted ad delivery and regional customisation simple and efficient.

BSG MetaDAI

We offer an advanced ad-targeting solution built specifically for broadcasters and operators. BSG MetaDAI connects advertising directly to program context, ensuring every campaign is relevant, data-driven, and seamlessly integrated into the viewing experience.

By analysing EPG metadata in real time and mapping it to IAB content categories, our solution helps deliver ads that truly match what audiences are watching.

Publishers – two software developers analysing code on computer screen in modern office environment

Integrations and implementations

We ensure seamless collaboration between third-party systems and tools, facilitating smooth operations and scalability. With extensive experience working with global partners, we integrate new features and solutions into your platform while minimising disruption.

Our tailored approach ensures that each integration is aligned with your specific business needs, enabling you to optimise workflows and enhance overall system performance.

arrow_circle_right PARTNERSHIPS

Our trusted tech partnership network

Face challenges with our trusted expertise

The media industry is evolving quickly, presenting both exciting opportunities and many challenges. To stay competitive, companies need to tackle these obstacles with creative, effective solutions that drive engagement and optimise efficiency.

Scaling and operating OTT platforms
Streamlining Connected TV development
Integration of new and old systems
Adapting to new trends
AI for media optimisation

15 to 20

specialised technical staff are typically required for the optimal operation of an average OTT platform

25%

annual growth is projected for demand for skilled OTT platform staff through 2026

Challenges that you may face:

Managing an OTT platform requires a large, specialised team
Significant operational costs through complexity of running the platform
Technical issues consume valuable time
Increasing demand for staff and infrastructure

What can we do about it

We can take over the technical operations and management of your OTT platform, reducing your dependency on in-house staff and freeing up resources for other business areas.

With us handling the complexities of OTT operations, you can focus on your content and audience, knowing that your platform is running smoothly and efficiently.

31%

of users have cancelled or removed at least one streaming service in the last 12 months

88%

of US households own at least one Internet-connected TV device

Challenges that you may face:

Own set of technical requirements for each Connected TV platform
Maintaining a consistent user experience across different platforms
The need to develop and maintain separate codebases for each platform
High churn rates

What can we do about it

We can develop and deploy applications across multiple Connected TV platforms, reducing the need for separate code bases and minimising fragmentation.

By consolidating development into a unified approach, we significantly lower your development costs and shorten the time it takes to bring your app to market. With a smooth running app, users are more likely to remain loyal to your service.

90%

of businesses are held back by legacy systems

63%

of companies invest in integrations to improve retention

Challenges that you may face:

New technologies and legacy systems don’t work well together
Third-party tools operate in isolation
Implementing new tools or platforms requires significant effort
Standardised workflows are difficult to achieve

What can we do about it

We can ensure that all your tools, from legacy systems to the latest technologies, are fully integrated into one cohesive ecosystem, eliminating silos and enhancing operational flow.

By integrating third-party tools into your core media ecosystem, we will give you seamless data exchange, real-time collaboration and a consistent workflow. In addition, we offer pre-integrated solutions in cooperation with trusted external partners.

90%

of media companies will need to adopt new tools and platforms within the next three years to stay competitive

56%

of CEOs say digital improvements have increased revenue

Challenges that you may face:

Keeping up with fast-changing trends, new tools and platforms
Choosing the best technology stack
Delivering consistent quality across various platforms and regions while balancing user-friendly UX/UI design
Finding the right content monetisation strategies

What can we do about it

Offering expert media consulting services tailored to your unique challenges, we create customised plans that address your specific business needs, ensuring sustainable growth and technological alignment.

You can gain strategic insights to help you make informed decisions, optimising content delivery and enhancing customer experiences.

20%

increase in viewership on Netflix has been achieved through AI-powered recommendation systems

Up to a 22%

reduction in content production costs can be achieved with AI

Challenges that you may face:

Overwhelming data volume
Poor personalisation of content
Lack of in-house expertise to implement AI solutions
Inability to effectively predict user behaviour and trends

What can we do about it

Our AI solutions are tailored specifically for the media industry, helping you analyse large datasets to uncover trends, improve content recommendations, and personalise user experiences.

We work with your existing infrastructure to implement AI-driven insights. This allows you to make data-driven decisions that drive revenue growth.

arrow_circle_right about spyrosoft BSG

Get to know us better

15+

years of experience

200+

media experts

400+

completed projects

50+

millions of apps users per day

arrow_circle_right SOLUTIONS

How do we work with various industries?

Broadcasters

Publishers

Sports

Telcos

Content creators

Event organisers

Broadcast and manage content with ease

We provide broadcasters with tools to manage and distribute content across multiple formats, automate workflows, and enhance viewer engagement. Key capabilities include multi-format distribution (live, VOD, linear, FAST), scalable infrastructure, CMS tools, automated transcoding, EPG integration, and API-driven architecture.

Person watching news broadcast on TV – media and entertainment content distribution example

Publish video effortlessly and grow your audience

We help publishers incorporate live and on-demand video to expand reach and engagement. Features include ad/subscription monetisation, CTV/mobile/web channels, support for traffic spikes, global distribution, multi-format streaming, and real-time analytics.

Publishers. Women video streaming on mobile device

Deliver the best sports experience

We create low-latency sports streaming platforms for live and on-demand events across all devices. Capabilities include multi-device distribution, high-quality streams, monetisation, highlights, simultaneous events support, and offline viewing.

Group of people watching live football match on TV – sports streaming and fan engagement

Drive telecom growth with scalable streaming

We support telecoms with scalable video solutions, robust backend infrastructure, low-latency delivery, monetisation options, analytics, VOD services, and content partnership integrations.

Smartphone with holographic wireless icons – connectivity and OTT streaming technology concept

Take full control of your content

We help creators build independent platforms with full control over monetisation, branding, distribution, and analytics. Features include premium content, data ownership, ad-free environments, live streaming, scheduling, and modular multi-creator setups.

Content Creator working on recording a cooking material

Stream your events live and on-demand

We provide event organisers with live and on-demand streaming solutions that scale globally. Features include ticketing, pay-per-view, accessible streaming, multi-platform delivery, mobile support, backstage content, and custom theming.

Professional broadcast camera in TV studio – media production and live streaming setup

arrow_circle_right INDUSTRY EXPERTISE

Learn more about our solutions

Broadcasters

News presenter in TV studio delivering breaking news – broadcast production and media industry example

Publishers

Woman browsing streaming platform on TV at home – OTT services and video-on-demand experience

Sports

Telcos

Smartphone with holographic wireless connection icons – OTT streaming and network connectivity concept

Content Creators

Video creator recording content with digital camera in studio – online streaming and media production setup

Events

Professional camera recording live outdoor event – live streaming and broadcast production technology

iGaming

arrow_circle_right Testimonials

What clients say about us

Spyrosoft BSG’s work resulted in great results in a variety of areas, including lower error rates, better application ratings, improved loading performance and more customers using the client’s services. The team met deadlines, were communicative, agile and hardworking.

Claus Ladefoged

Head of Product at Nordisk Film

The range of professionalism, knowledge and skills demonstrated by Spyrosoft BSG was impressive to us. Spyrosoft BSG created an app for streaming content on Samsung Smart TVs. The app allowed users to stream live content and authenticate content using catalogues and search.

Neil Giese

Senior Product Owner at Eleven

Spyrosoft BSG has shown great motivation, willingness and dedication. They are fully committed to the project. I am happy to recommend Spyrosoft BSG as a competent and reliable partner when it comes to implementing projects focused on mobile, frontend and backend software development.

Simon Butler

CEO and Founder at eCreation Media

Thanks to our cooperation, we were able to deliver product features, improvements, and bug fixes at great speed. The developers consistently produced high-quality code in a timely manner and made excellent contributions to technical discussions. Their approach was pragmatic and solution-oriented.

Product Owner,

TV2

arrow_circle_right Portfolio

See the success stories of our clients

Media and Entertainment

System modernisation and optimisation for ITV

Media and Entertainment

Revolutionising sports streaming

Media and Entertainment

TV 2’s innovative app development: meeting diverse audience needs in Norwegian media

Media and Entertainment

Developing a child-friendly video app for Roku TV

Advanced streaming solution for Nordisk Film

Media and Entertainment

Advanced streaming solution that harnesses top-tier OTT and front-end technologies

Media and Entertainment

Customised front-end solution for video platform using AWS

See more case studies

Engagement models

How do we cooperate?

Nearshore/offshore specialists on demand

Extend your team with specialists who seamlessly integrate into your operations
Maintain direct oversight by managing teams of specialists
Gain full staffing solutions, with teams built from specialised individuals

Innovation as a service

Provides customised innovation services
Transforms concepts into practical, actionable outcomes
Assesses the latest technologies and their potential impact on your business

BOT

Allows clients to set up development centres with low risk and full control
Manages everything from the initial setup to full operations
Accelerates time-to-market while maintaining flexibility in scaling your operations

Fixed-price

Ideal for projects with a clearly defined scope and timeline
Offes predictability and control over costs and deliverables
Budget and deliverables are locked in from the start, ensuring no surprises

arrow_circle_right Our team

Meet our experts

Bartlomiej Lozia

Director of Media and Entertainment Unit

We take a holistic approach to media solutions, leveraging our extensive experience to deliver exceptional value to our clients and partners. Our comprehensive range of projects and services are meticulously designed to foster innovative business relationships and deliver the highest quality solutions. We strive for excellence, ensuring the success of each project and the satisfaction of our clients.

Slawomir Piwko

Director of Strategic Development for Media and Entertainment

Our strength is our people. With a team of over 1,500 experts, we offer a complete range of services to support our clients at every stage of their projects. We believe in building strong partnerships based on mutual trust and open communication. We focus on understanding our clients’ objectives and developing tailored strategies to meet them.

Krzysztof Musial

CTO in Media and Entertainment Unit

I am proud to say that we leverage the latest advances in artificial intelligence, cloud computing, and other top technologies. Our commitment to staying ahead of trends allows us to deliver superior media solutions that deliver value and success to our clients and partners. We believe in harnessing the power of these advanced technologies to create innovative, efficient, and effective solutions tailored to the changing needs of the industry.